Your logo is to your business as the cover is to a good book, unless it is captivating and sets you apart in your market then know one will know what ‘s “inside”. It is at the core of your corporate identity. Most everything that your business does to advertise itself includes your company’ s logo. Potential customers will preconceive how successful your business is by your company ‘s outward appearance. A good logo will build loyalty with your customers and will convey an established company to prospective customers.
Types of Logos
When talking about logos there are three types of classification a logo can fall into. I will refer to these as text treatment, representational, and abstract logos. A text treatment logo is simply what it implies; it is the company name done in a specific font. Sometimes a custom designed font or modified in such a way that it makes it unique. An example of this type of logo would be Coca-Cola.
The next two types of logos, representational and abstract, included a graphic element often referred to as the logo mark. The logo mark is usually accompanied by logo type. The logo type is often similar to the text treatment logo listed above. In the representational logo type the logo mark is often symbolic in nature of what your company’ s services are. For example, a local tailor may have a logo mark which consists of a needle and a roll of thread. This